OMG! We’re TWO!

So suddenly it occurred to us that we have turned TWO, and what a whirlwind it has been!

Sorry we have been remiss in our blog postings. There are two main reasons, the first being we have been busy with our product development (this topic really deserves a post of its own) and running roadshows where we have been meeting our customers in the flesh. The second reason is that in our interaction with our customers, we have realized we have been presumptuous to think plus size girls need advice on how to dress. Maybe OUR customers are extremely savvy, but we have found that they have lots of experience buying and wearing clothes, and they know what works for them and what doesn’t. So we felt a little weird to write posts that purport to dispense wisdom which most of our customers already possess.

Anyway a friend of the business chided us, and said not every post needs to be “educational”, so here goes. Two years have gone by in the flash, and what have we learnt and how has the business changed?

The Rise of Casualwear in the Workplace

When we started out, we were laser-focused on making workwear for petite plus-size women. Somewhere deep in our hearts we really wanted to be able to let our target customers dress to impress, to intimidate and to scale the corporate ladder. Perhaps this was a natural reaction after being bombarded with fluffy cutesy-pie plus-size outfits with cartoons that dominated the market at the time. So we wanted to come up with clothes that can let women express their ambition and intellect, rather than to say “I’m so soft, sweet and harmless. Look at my big doe eyes, I’m CUTE. Please love me”.

But then guess what? The default billionaire uniform is now a hoodie, t-shirt and jeans, and led by the tech-sector, other sectors have relaxed their workplace dress codes. We have had our customers working in well-known MNCs tell us they can wear whatever they want to work, and our ex-employers have gone five-day-casual.

So now our customers don’t have to dress to show they mean business (but you know, we are old school, we still think everyone needs a Don’t Mess with Me dress in their wardrobe for important meetings) and want clothes that can let them express their personalities. This is the direction we have started to take since last July, and this has served us pretty well.

Media Mentions

Once we began to produce less serious-looking outfits, we started to get more media attention as well. Every media mention was a big cause for celebration for us, especially those that really came by surprise!

The Smart Local

” The Amber Loft was created for petite women on the fuller side since plus-size clothing from popular foreign brands tends to be too large for the Asian frame. All pieces are designed in-house and made to flatter your body. ” 

The Honey Combers

” Are you in that awkward “in between” size where you’re sitting on the edge of a UK 14 but also not curvy enough to be called plus size? We feel you – and so does, Sophia Hung, founder of local label Amber Loft. As a plus-size and petite figure herself, her interest to launch the label came about when she saw the gap in plus-size fashion for small-framed Asian women. Putting her fashion diploma to good use, she has since created a collection of stylish threads for work and play. We’re talking asymmetric colour block dresses to brunch-with-the-girlfriends chic toga dresses. “

Her World

The Singapore Women’s Weekly


Actually it has been really good to write this post, to take stock of what has happened in the last two years and to give us clarity on the way forward. As usual, we would love to hear from you, about what you want to wear and even just your views on the plus-size clothing industry.

We promise the next post wouldn’t take a year to write. Till then, bye!

So you have an Olympic Swimmer’s body

I feel you! In a society where women are conventionally expected to look soft and fragile, waiting for the men to gallantly step up and help us lift heavy objects, the reality for women with this body type is for men (or flight attendants) to take one look and decide “Nah, she can handle this by herself!

The upside to this body type is that they have comparatively slender hips, and slender hips are an asset.  Women with slender hips walk gracefully, with a light gait. It is almost impossible for them to look dumpy.

To balance the proportions for this body type, you could downplay the broadness of the upper body and bring attention to below the waist. Anything your cello-shaped friend won’t wear because it makes her butt look big”, just go ahead and try I’m talking about the on-trend ruffle skirts and pants, the metallic skirts, the handkerchief hemlines. You can rock white pants, so why don’t you?


·       Plain, dark colours (like our best selling Belle top!)

·       Wide necklines (More skin, less cloth)

·       Large lapels

·       Big collars


·       Bright colours 

·       Metallic or shiny fabrics

·       Colours, patterns  or  prints (like this or this)

·       Ruffles and details

·       Horizontal  patterns

·       Pockets

·       Interesting hemlines (check out our Orchid Print dress)

·       Eye-catching shoes!

pear shaped body line

The Pear/Cello Shaped Figure

So you’ve read the previous article on discovering your body shape and figured out you are the classic pear/cello shape. Here are some ideas on how to flatter your figure.

The good news is, if you are this shape, you are likely to have a defined waist. Always remember, a defined waist is an asset that should be highlighted!  It is well documented that a small waist-to-hip ratio sends out a primal signal of health and fertility to the opposite sex and is universally desirable physical trait, no matter what size the woman is.

If you are shaped like the sensuous cello, you have a narrower shoulder and a wider hip. To balance your proportions out, you could attract attention and visually expand to your upper body by way of colours, details and textures.

The list is not exhaustive, but here are some ideas:

  • Bright colours
  • Shiny Fabrics
  • Patterns and Prints
  • Extended shoulder lines (if you are unfamiliar with that term, our Cocoon dress is a good example of the extended shoulder line)
  • Raglan sleeves
  • Puffed sleeves
  • Cap sleeves
  • Petal sleeves
  • Bell sleeves (as our Belle top will illustrate)
  • Epaulettes
  • Military styling (double breasted design, braids, buttons, the works!)

In contrast, the lower body should be dressed plainly, with no details. Use plain matte fabrics in dark colours. We will be launching some bottoms in dark colours soon, so keep an eye out for that.

Till then, rock on!


What’s your body shape?

Identifying your shape

Plus-size choices have multiplied in the past 20 years.  It took a while (you can read about my woes as a teenager), but finally we can (if we bite the bullet and pay for international shipping) actually dress to suit our personality-of-the-day, be it sexy, goth, sweet, glamourous or kick-ass career woman.

Now that we have much wider choice, are we buying silhouettes that suit us? While there’s lots to be said about dressing whatever rocks your boat, most women we know would like to dress to look 5 kg slimmer than they actually are, and like they have a balanced body line. The key to this is knowing what is your body shape.

To find out:

  1. Wear a form-fitting camisole and bottom, and look at yourself straight in the mirror.
  2. Compare the width of (a) shoulder joint to shoulder joint (where your arms join your shoulders), and (b) the widest part of your hips.
  3. Evaluate if you have a defined waistline.


pear shaped body line

1 – Narrow Shoulder/ Wider Hip. In this body type, you can see there is more waist definition from hip to waist than there is from waist to shoulder.  This is known as the classic pear or cello shape.

olympic swimmer body line

2 – Wide Shoulder / Narrow Hip. For women with this body type, there is more waist definition from shoulder to waist than there is from waist to hip.  Women with this shape have a tapered or curved ribcage that is wide at top and narrow towards the waistline, and a pelvic bone that is set high. Whenever you feel you look like an Olympic swimmer, remember most models are this shape.

hourglas body line waist defined

3 – Balanced Shoulder and Hip, with defined waist. There is the same amount of waist definition from shoulder to waist and hip to waist.  True hourglasses have a short ribcage, and a low pelvic bone.

hourglass body line waist undefined

4 – Balanced Shoulder and Hip, undefined waist. These girls have long ribcages, and only a little gap between the bottom of the ribcage to the pelvic bone, giving the body a rectangular look.

The above are the 4 distinct body-line types. As in life, there are always exceptions. Some women carry a lot of their excess weight on their upper arms, which might make their upper-body look wider than their actual bone structure. In such cases, even if their shoulder joints and hips are aligned in a straight line (technically Type 3 or 4), it is best for them to dress as though they have the Type 2 bodyline.

You might already be well-acquainted with your body-line already. I however, only recently found out I was Type 4, when I thought I was Type 2 all my life! So, it might be worthwhile to have a good look at your body in the mirror.

Another thing to note, our body proportions are the result of our bone structure which we are BORN with. For example, whether we have a defined waist or not depends on the distance between our lowest rib and the top of our pelvic bone.  If we have a big gap, then the chances of having a defined waist is high, if there is only a little gap, then most likely we will have not much of a waist. You cannot exercise your way into having a defined waist if you are not built for it.

(Look at the fantastically fit Cameron Diaz, you cannot accuse her of not exercising enough). So, don’t obsess or beat yourself up for not having a conventionally-desirable hip-waist ratio, ok?

Look out for our blog posts in the coming weeks about how to dress for your body shape…